THE FUTURE OF
DIGITAL EXPERIENCES:
ADVERTISING WEEK—NYC

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Digital experiences matter more than ever today, as people are interacting with brands in radically new ways and across multiple touchpoints. People crave consistent experiences that are simple, intuitive, and compelling. In order to survive and thrive through this wave of disruption, brands must deliver these experiences to meet and exceed customer expectations.

On September 28 at 4 PM EST, leaders at the forefront of technology and communication will gather to discuss what it means to be an experience-led business, and why empathy, thoughtful design, and risk-taking are some of the keys to success. Come and learn from their collective experiences and perspectives, and join a lively, live-streamed debate about the future of digital experiences.

Participants

Julie Hopkins

Moderator Managing Vice President
at Gartner

Julie analyzes digital marketing strategies, trends, and practices. Her insights help clients effectively utilize multichannel marketing programs to engage customers, evangelize brands, grow revenue, and transform businesses. Before joining Gartner, Julie worked at a full-service digital agency, guiding companies in all stages of development as they designed and implemented digital programs and campaign strategies. She has also held corporate marketing, product marketing, and product management roles in the high-tech industry and was a management consultant in data warehousing.

Lincoln Stephens

Co-Founder and CEO of the Marcus Graham Project

Lincoln Stephens is a former Advertising Account Management Executive (Carol H Williams, Martin Retail, and TraceyLocke) turned activist, muckraker and social entrepreneur. In his professional career, Stephens has worked with top brands such as Frito Lay, Quaker, Pepsi, Cadillac, Hummer, Chevrolet, and Coca-Cola. Born in Dallas, Texas, Lincoln is a graduate of the University of Missouri-Columbia where he received a Bachelor's in Journalism with a focus in Strategic Communications and recently completed his Master's Degree in Entertainment Business at Full Sail University. He is also an accomplished community organizer. In that capacity, he has served as the Chicago & Dallas Street Team Leader for Rock The Vote, as well as an active leader & servant in a variety of urban-progressive organizations such as: African American Leaders of Tomorrow, American Cancer Society-Relay for Life, Dallas Urban League Young Professionals, YMCA, and Kappa Alpha Psi Fraternity, Inc. In November 2008, he decided to quit his job to pursue his passion for mentorship and co-founded a non profit organization called the Marcus Graham Project. The organization which is focused on bringing more diversity to the advertising industry through mentorship, exposure and career development, has been featured in Advertising Age, Black Enterprise Magazine, Savoy Magazine, and on CNN and NBC. Additionally, Lincoln has been acclaimed as one of Advertising Age's top 40 marketing leaders under 40, Ebony Magazine's top entrepreneurs under 34, the Dallas Business Journal's Minority Business Leader Award and a 2015 AT&T Game Changer. Lincoln most recently was honored with the University of Missouri School of Journalism's Honor Medal for Distinguished Service in the Media Industry.

Megan Burns

Consultant & Former Vice President of Customer Experience
at Forrester Research

For over 17 years, Megan has helped companies re-humanize the way they interact with customers, employees, suppliers, and the community at large. During her decade as a principal analyst at Forrester Research, Megan authored more than 100 reports on experience management, culture change, empathy, and the role of emotion in experiences. She has advised leaders in industries as diverse as financial services, healthcare, retail, technology, and manufacturing, including 20 Fortune 500 firms. Before Forrester, Megan helped AT&T usher in the digital age as a systems engineer for some of the first websites used to sell and service telecom online.

Edmund Carey

Global Vice President, Advertising Market Development
at Dun & Bradstreet

Ed started out in magazine advertising sales in 2000. He became managing director at The New York Times in 2002, overseeing multiple advertising category teams. From 2006-2012, Ed was vice president of sales at Undertone, a digital advertising technology start-up. Prior to that role, he was vice president at the Rubicon Project where he worked with major technology, advertising, and media firms to automate the buying and selling of advertising across computers, mobile devices, and tablets. Today, Ed oversees all global relations with the advertising holding companies using the Dun & Bradstreet commercial database, which is the largest in the world.

John Coyne

Head of Campaign & Marketing Experience
at Adobe

After 25+ years of experience as a global account leader at agencies like BBDO, Dentsu and Goodby Silverstein & Partners, John recently joined Adobe to lead global campaign and experience marketing for the Adobe Marketing Cloud. John is responsible for helping to shape Adobe’s marketing experience across all channels, including advertising, digital, web, social, search, communications and events. In his agency-side life, which included17 years at Goodby as worldwide group director, John has led teams doing award-winning work for a wide range of companies like Cisco, StubHub, HP, TD Ameritrade, Apple, Wrigley, Dickies, and Specialized Bikes.

Jon Hackett

Senior Vice President, Emerging Technology
at Nurun

Jon is responsible for identifying and driving emerging technology opportunities for Nurun clients. He is charged with integrating conceptual technical thinking into Nurun’s creative process and managing the company’s prototype shop. Jon also serves as SVP Emerging Technology for Publicis Worldwide North America (parent company), helping connect digital products, services, and platforms with creative communications.

Jackie Huba

Author, Keynote Speaker

Jackie Huba is the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word-of-mouth marketing. A TEDx speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.

Rana June

Founder & CEO
at Lightwave

Rana works at the intersection of data, art, and analysis. As founder and CEO of Lightwave, an interactive biometric data platform, she bridged the divide between wearable technology and next-generation sentiment analytics. As an artist, Rana performed over 200 concerts as the "iPad DJ." She defined the space for iPad music production and performance and has been the leading artist at the White House Correspondents Dinner, Apple's World Wide Developers Conference, TED, and the X Prize Foundation. Rana is also the author of the book Mobilize, which examines the first 500 days of the App Store and Apple’s mobile success.

Jaime Punishill

Former Head of Digital Marketing,
TIAA CREF

Jaime is a recognized leader in emotive marketing, customer strategy, and innovation. He has been leveraging digital mediums to improve customer experiences since 1997, when he built the first online brokerage at Bank of America. Over the course of his career, Jaime has developed and implemented experiential marketing, digital, product, channel, platform, and social media strategies that transformed the customer experience at leading financial services firms. Most recently, Jaime was head of brand, advertising, and digital marketing at TIAA, and he has held key positions at Thomson Reuters, Citibank, Capgemini, and Forrester Research.

Highlights

Rana June

CEO of Lightwave, a bioanalytics and “emotion tech” company, talks about making sense of sensor data. Hear her thoughts on wearable data, machine learning, and how measuring emotion and engagement can make customer experiences better.

Seth Godin

Best-selling author Seth Godin and Paul Bellantone, president & CEO at IPPA, give us a long-view perspective on the evolution of marketing. Watch as they discuss the importance of telling compelling, consistent stories that truly speak to customers.

Bonin Bough

Host of CNBC's Cleveland Hustles, shares insights on the impact of digital disruption and the challenges of market fragmentation. He advocates novel programs that deeply connect brands with customers’ identities and emotions.

Anna Fieler

CMO at POPSUGAR, on using data to tailor the customer journey from inspiration to taking action. Learn about developing an authentic brand voice and designing experiences for specific audiences and platforms.

Bob Carrigan

Dun & Bradstreet CEO Bob Carrigan addresses big questions about growing business relationships and uncovering truth and meaning in data. He offers his views on harmonizing online and offline data to develop effective data management strategies.

David Shing

Watch as David Shing (aka Shingy), AOL's "digital prophet," riffs on creating immersive, meaningful experiences in an ever-changing marketplace. Keeping customers' attention means understanding context, personalization, word-of-mouth, and more.

Richard Edleman

CEO of Edelman, discusses the role trust plays in developing successful, lasting relationships with customers. Hear his ideas on how to meet consumer demands for authenticity, direct communication, and focus on individual needs.

Lincoln Stephens

Through his work as CEO of the Marcus Graham Project, Lincoln Stephens is educating and recruiting more minorities and women into the advertising industry. He talks about the challenges of diversifying the field, finding strength in differences, and meaningful interactions with brands.

Jackie Huba

Bestselling author and Forbes contributor Jackie Huba explains the ins and outs of word-of-mouth marketing and building customer loyalty, using Lady Gaga and drag queens as case studies. The formula for success: long-term focus on "one-percenters" – your most passionate and loyal customers.

David Polincheck

Director of the PwC Experience Center, talks about the relevance of physical creative environments in an increasingly digital world. How can brands tap into imagination to build useful tools that make people’s lives better?

Sizzle Reel

Think Tank by Adobe gathered thought leaders to discuss the "Future of Digital Experiences" during Advertising Week 2016 in New York City. For two days, we held stimulating conversations in our mobile studio on 42nd Street and during a live-streamed debate at the Bryant Park location of WeWork.

FOCUS TOPICS

What does the future hold for marketing? How do businesses design in-the- moment experiences that are rich, relevant, and help customers feel less like personas and more like people?

MARKETER
As designers of customer experiences, marketers must consider their impact on the customer journey, ensuring their efforts authentically help customers. Connect with your customers like your future depends on it, because it does.

TECHNOLOGY
Devices don’t have experiences, but technology can make a critical difference in building relationships. Thoughtful application of advancements in interactive communications an real-time marketing technologies can drastically impact and improve customer responses.

STRATEGY
From initial concepts through campaign completion, marketing should be a rich, consistent experience. Consumers of digital experiences will respond and meet their needs on a deeply relevant, personal level.

THINK TANK BY ADOBE

A forum for sharing revolutionary ideas. Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting experts in a face-to-face setting, we facilitate stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Beyond connecting influencers in a given field, Think Tank seeks to bring the world in on the conversation. Discussions will be broadcast and shared online, opening the dialogue and growing a community of thought leaders.